Gullela Thirupathi & Ramba Rao
are third generation farmers, part of the Small and Tribal Farmers’ Mutually Aided Cooperative Society since 2010. SAMTFMACS is currently the world’s largest fair-trade, certified-organic coffee cooperative.

What sets his coffee apart? Regular pruning, he says, and is quick to highlight there are no short-cuts to growing noteworthy coffee. He has witnessed and shaped the soil revolution in Araku with the help of Naandi Foundation, which inevitably led to a drastic transformation in the quality of coffee and average incomes.