With flagships in Paris and Bangalore, ARAKU is the first terroir-mapped coffee to also champion the world’s largest certified organic plantation in the Eastern Ghats of India. Araku Valley, in Andhra Pradesh, has proven to be excellent highlands for growing 100% Arabica coffee.
Supported by Naandi Foundation, it’s the first fair-trade certified homegrown coffee to bypass any middlemen and put forward an equitable system in the form of Arakunomics – a model endorsed by The Rockefeller Foundation’s ‘Food System Vision 2050 Prize’. In 2018, the World Economic Forum shared our journey, describing “how indigenous Indian farmers are fighting deforestation with gourmet coffee.”
Arakunomics
In 2020, our #Arakunomics model won The Rockefeller Foundation’s Food System Vision Prize, which invites organisations across the globe to develop a vision of the regenerative and nourishing food system that they aspire to create by the year 2050.
The good news? The #Arakunomics model already thrives in Andhra Pradesh today!
for farmers
We are committed to fair distribution of profits across the value chain, and set up an equitable system that has helped transform the status of the tribal farmer to being a coffee-estate owner.
for consumers
ARAKU is the world's first terroir-mapped coffee, grown on the country’s largest certified organic, fair-trade coffee plantation. Specialty coffee scores above 80 on a 100-point scale, and ARAKU consistently scores above 90 – a first for any coffee from India.
We provide our farmers with nutrient-rich compost, making fragile soil dynamically fertile. The nutrient-rich soil and biodiverse terroir ensure that our coffee cherries have a natural sweetness and a delicate fruity & floral aroma.
Grown with an emphasis on regenerative agriculture, ARAKU Coffee is nurtured in micro plots and selectively harvested to fully express the richness of its unique character. In 2018, it also became the first specialty coffee from India to receive international acclaim receiving Epicure D’or at Prix Épicures De L’Épicerie Fine Awards, in France.
It has scored as high as 90 (out of 100) by independent, professional cuppers associated with the renowned Specialty Coffee Association – marking another first for Indian coffee.
19/91
ARAKU has repeatedly earned 91 (of 100) by independent cuppers from around the world a new benchmark for Indian coffee. Every year, professional cuppers associated with the hallowed Specialty Coffee Association head to Andhra Pradesh, in search for gems among Araku coffees.
